Anti-drug abuse campaign: A call for community to treat patients

The study recruited 3608 US middle and high school pupils to view the 30 ads and assess how effectively each would turn their peers away from using drugs. A programme about video and news production techniques was used as a control condition against which to compare the ads. Surprisingly, six of the 30 ads were seen as less effective than this comparator; put another way, compared to simply neutrally watching TV, they were seen as actually promoting drug use. Another eight were seen as equally effective, leaving only just over half performing better than a programme not intended to be anti-drug at all. Given the campaign’s later focus on cannabis, it was not a good portent that two-thirds of the poor-performing ads focused on this drug. In contrast, just two of the ads which outperformed the neutral programme focused on cannabis, and one was only marginally better.

In England there are an estimated 586,780 dependent drinkers and it’s important to remember that there is support out there. Drunk driving can permanently change lives, destroy lives and end lives. Yet everyday, people make poor decisions, putting the lives of others on the road at risk.

  • This was rolled out in London in 2004 in an effort to encourage people to report drug dealers.
  • If body image is affecting your behaviour or making it difficult to go about everyday life you should talk to someone about how you feel.
  • The families in Anyone’s Child have come together to campaign for the legal control and regulation of the drug market to save lives and better protect our young people.
  • In asking why a young man injects heroin due to a lack of care early on in his life, the poster shows a baby injecting himself with heroin while sitting in his own faeces in a dirty back street.

The men drag your father outside the house, while pushing your terrified and screaming mother and siblings out of the way. The masked men disappear with your father into an awaiting vehicle. The next morning you hear that his lifeless body had been left on a street, riddled with bullets. This happened to John Ryan and his 9 siblings, all of them younger than 17 years old. Their father, Joaquin, had been found dead the next morning on Kanduli Street in Manila. The Registered Activity must proactively support safe working, mental and physical wellbeing at work.

Our lockdown campaign, in partnership with Barod, supports recovery in isolation and encourages anyone struggling to reach out for support. Naloxone Man and Vaccine Woman join forces to ensure the vaccine roll out does not exclude people who use drugs. If completely cutting yourself off seems overwhelming, start by aiming for a couple of drink/drug free days a week. Anyone can become addicted to something, but there are often triggers which make us more susceptible. These may include trauma, abuse, stress, self-esteem issues, or difficulty at school or work. One misconception is that all addictions are severe, however you can have a mild addiction.

The above billboard ad was deemed so controversial, however, that is was pulled from the group’s campaign shortly after being launched in 2008. Indeed, heroin use rose throughout the 1990s in the UK, highlighting what an utter failure this campaign was.


For fifty years the Misuse of Drugs Act has damaged people and communities, undermined science and entrenched social injustice. MP’s, activists, lawyers, police officers and treatment providers have added their voice to the campaign, urgently backing drug law reform. It can feel embarrassing or even shameful to bring up our worries around drink or drugs, but there is nothing to be ashamed about.

  • Following a project safety stand down at the beginning of the year, and regular drug and alcohol testing carried out on site, the team have engaged with the workforce on an anti-drug campaign.
  • Many of our beneficiaries recovered and rehabilitated into their families.” He said.
  • Every 12 seconds another school-age child experiments with illicit drugs for the first time.
  • Towards the end of the study period there were enough cannabis users in the sample to test whether greater exposure to the campaign led them to quit or cut back in the following year.
  • Assuming recall represented real media consumption habits, at the extremes it seems likely that the roughly 1 in 6 children who saw no ads in a month, led very different lives to the roughly 1 in 6 who saw at least 12.

An example of this, the emergence of HIV/AIDS in the early 1980s, led to all sorts of negative images and press sensationalism providing false messages and information that proved difficult to dislodge. We can become addicted to anything – shopping, sex, coffee, sugar, the list is endless and not limited to alcohol and drugs. Addiction is defined as a compulsion to use a substance, or perform a certain behaviour in order to feel good or avoid feeling bad. Addictions come into two categories, physical and psychological. The campaign aims to inform the public how to respond to an overdose and provide an early intervention that could save a life and is therefore a vital part of the national mission on the drug deaths crisis.


Most significantly, after the campaign began to focus on cannabis, the link between seeing or hearing more ads and tending to later initiate cannabis use was “particularly pronounced” among high sensation-seekers. Together these findings make it very unlikely that neutral or negative impacts among non-users were counterbalanced by impacts on higher risk children, including those who had already tried the drugs. An offshoot of this study demonstrated that even though child viewers may imagine such ads would deter other children, this does not necessarily mean they deter the viewers themselves. A more detailed analysis of this tactic was conducted in Philadelphia, where 418 school pupils were randomly allocated to view one of four versions of a TV programme.

Others have been able to exercise greater control in examining how children react to these and similar ads. They support the simple explanation that the campaign seemed ineffective because it was, and also show how it might have been counterproductive. Dynamo Ndacyayisenga, an official at RBC- Drug Abuse Prevention Unit called up on the community to prevent drug abuse addiction among the youth and take the victims to available centers countrywide. To increase the program’s availability still further, a comprehensive, interactive drug education resource center——provides the full range of information and materials, all available for viewing, downloading or ordering online. Drawing on 25 years of experience in drug prevention, the Truth About Drugs program has solved the problem of effectively communicating to teens and young adults the reality of drug abuse, individually and through mass communication. No one doubts that drugs can be dangerous but criminalising those who get involved causes even more harm.

anti drug campaigns

When we see images or storylines around addiction in the media, people are often shown negatively – but that isn’t the case. Anyone can become addicted to something and experiencing addiction does not make you a bad person. If body image is affecting your behaviour or making it difficult to go about everyday life you should talk to someone about how you feel. That could be a friend or family member, a GP or medical professional or the CALM Helpline. It’s one thing to suggest that illicit narcotics may be laced with rat poison, but doing it in such a roundabout way while portraying drug users as vermin is an absurd tactic.

The anti-illegal drugs campaign places children at immense risk. This is ironic given the presumed objective of the anti-illegal drugs campaign is to ostensibly protect the next generation from the scourge of illegal drug use. These studies suggest that among young people most likely to use cannabis, focusing on harmful consequences was a difficult strategy to carry off with any credibility in respect of a drug where clear-cut examples are hard to find.

LSHTM LSHTM Research Online

Nevertheless these results indicate that in certain circumstances a well targeted campaign can affect children most likely to use cannabis. One such study tested 30 ads from the Partnership for a Drug Free America, which produced most of the campaign ads. Several of the researched ads actually featured in the early stages of the campaign.

Elias Hakizimana, CEO&Founder of The Inspirer Ltd,() is a professional Rwandan Journalist with Bachelor’s Degree in Journalism and Communication, received from University of Rwanda’s College of Arts and Social Sciences in 2014. “People experiencing problems shouldn’t be made to feel ashamed as we know that stands in the way of people getting the help they need.” “We must remember that people with a substance use problem are family members, neighbours, friends and colleagues. This website is using a security service to protect itself from online attacks. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data.


Both experience and surveys show that teens and young adults are most likely to listen to their peers. Thus the core message is provided by young people—some of whom have gone down the path of addiction and survived to tell the story—who speak to other young people in booklets, public service announcements and a documentary film. The media often exaggerates or misrepresents reports of drug use and users. For example, in portraying heroin use, they often use stereotypical images, such as a spotty, skinny, ill and deceitful user, living a life of crime and poverty. No more is this evident than in a campaign in January 2000 by Barnardos, who used heroin use as means for shocking people.

anti drug campaigns

This was rolled out in London in 2004 in an effort to encourage people to report drug dealers. “People can feel overwhelmed and powerless in the face of the numbers of overdose deaths in Scotland but these deaths are preventable. The Scottish Government and Scottish Drugs Forum have teamed up to help inform the public of the medication which can reverse the effects of an opioid-related overdose. The final frame was a first for me – combining drawn artwork and photography with digital colouring in Photoshop. Dr. Patrick Rwagatare, Director of Gitagata-Isange Rehabilitation Center said that the center has advocated for many drug addicted youth since its establishment. Those who are informed can resist peer pressure and choose for themselves to never start drugs in the first place.

Following a project safety stand down at the beginning of the year, and regular drug and alcohol testing carried out on site, the team have engaged with the workforce on an anti-drug campaign. We advocate for the rights of people who use drugs, influence policies that impact our community, and work to end stigma. DrugWise Daily is a free drug and alcohol news service delivering the news, reports and blog posts into your eco sober house review inbox. Everyone’s experience is unique and you may be unsure whether or not your relationship with alcohol or drugs is damaging, but any concerns you have are valid reasons to seek support or advice. “Even in the moment that people encounter someone who may be experiencing an overdose it is important that people do not feel helpless. With a little knowledge and training people can make a life-saving difference.

He explained that every patient depending on kind of drug he/she used, gets special treatment at the level of his/her addiction. Treatment is done by professional medic doctors, psychiatrics and Psychologists specialized in mental health treatment. The campaign was in line with treating mental disorders that are mostly caused by substance abuse. It was organized in partnership with the Ministry of Health , Rwanda National Police and Rwanda Investigation Bureau . “Stigma is damaging not only to the individual in terms of their mental health and sense of self-worth but it also discourages them from coming forward to get the help they need. “This is a hard-hitting national campaign which encourages people to see the personal story behind the stereotype.

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